Privacy policy | Ecometrixo – Your personal e-commerce analyst!

Privacy policy

Thank you for your interest in our app. The protection of your privacy is very important to us. In this privacy policy, you will find detailed information on the handling of your data. The administrator of your data is Ecometrixo sp. z o.o. Nakielska 3, 01-106 Warsaw,

1. Access data and hosting

You can visit our websites without providing any personal data. Each time the website is accessed, the server automatically saves only the so-called server logs, such as the name of the requested file, your IP address, the date and time of the visit, the amount of data transferred and the Internet service provider submitting the inquiry (access data), and documents the page call.

These data are analysed only for the purpose of ensuring the website functions properly and improving our offer. It serves – as part of the assessment of interests – to secure our legitimate interest that is to present our offer properly. All access data will be deleted no later than seven days after the end of your visit to the website.

Hosting services provided by a third-party provider

We entrust data processing to an external service provider who provides us with services in the field of hosting and presentation of websites. All data that – as described in this privacy policy – have been collected as part of the use of our website or in the forms provided for this purpose, are stored on the servers of this service provider. Processing of these data on other servers takes place only to the extent specified in this privacy policy.

This service provider is based in a country belonging to the European Union or the European Economic Area.

2. Gathering and processing of data to fulfil the contract and create a customer account

We collect personal data only if you voluntarily provide it to us when placing your order, contacting us (e.g. using the contact form or e-mail) or creating a customer account. Mandatory fields are marked as such because the data they contain are necessary for us to perform the contract, consider the case in which you contacted us or to set up a customer account. Without providing them, you cannot complete the order, create a customer account or contact us. The data that is collected results from the forms into which the data is entered. We use the data provided by you to perform the contract and answer your inquiries. After the performance of the contract or deletion of your customer account, the processing of your data will be limited and after the retention periods specified in the tax and accounting regulations have expired, this data will be deleted, unless you expressly consent to further use of this data or in accordance with applicable regulations we will reserve the right to continue using the data, about which we inform you in this statement. Your customer account can be deleted at any time. For this purpose, please send a message to our contact address indicated in the section “Our contact details and your rights” or use the appropriate function in your customer account.

3. Passing data

For the performance of the contract, we pass on your data to the payment service provider Stripe Payments Europe Ltd. for the purpose of processing payments and only to the necessary extent. For more information on Stripe’s privacy policy, please visit

4. Collecting and processing Google Analytics data

3 scopes are collected from Google, such as Analytics Read Only, Content and Structured Content. The consent is given by the user during the authorisation process with Google.

Data such as users, sessions, page views, bounce rate, average session duration, transactions, revenue per transaction, number of transactions per session, revenue and AdWords advertising campaigns are collected from Google Analytics. The collected data from advertising campaigns is clicks, costs, revenue, number of transactions, transactions per session, ROAS, revenue per transaction and impressions.

Data such as all products, products containing errors, last update, status, country and feed ID are collected from Google Merchant Center.

The data is processed in real time to generate the most important KPIs for business, combined with data from other external integrations such as Facebook, Allegro, Ebay, etc.

The data is cached in the app. The data is not stored in the database. The only data that is saved in the database are the names of the sources for the purpose of optimising performance.

The data is used only by authorised users with access to the customer account.

The goal of Ecometrixo is to generate the most important information for business in one place, in the customer panel.

5. E-mail and SMS newsletter

Advertisement sent by e-mail and SMS after subscribing to the newsletter

If you subscribe to our newsletter, we will use the data necessary for this purpose or provided separately by you to send you our e-mail newsletter on a regular basis based on your consent. 

You can unsubscribe from receiving the newsletter at any time by sending us a message with relevant information or by using the appropriate link in the e-mail newsletter. The newsletter is sent as part of entrusting data processing on our behalf by the service provider to whom we provide your e-mail address for this purpose.

This service provider is based in a country belonging to the European Union or the European Economic Area.

6. Cookies and web analytics

In order to make our website attractive and to enable the use of certain functions to display suitable products or for market research purposes, we use so-called cookies on our websites. It serves – as part of the analysis and assessment of interests – to protect our legitimate interest that is to present our offer optimally. Cookies are small text files that are automatically saved on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing it (session cookies). Other cookies are stored on your end device and allow us to recognise your browser the next time you visit the site (persistent cookies). The storage time can be found in the cookie settings of your web browser. The browser can be configured in such a way as to receive information about the use of cookies and to be able to decide on their acceptance or rejection in specific cases or completely. Browsers manage cookie settings in various ways. In the auxiliary menu of the web browser, you will find explanations about changing cookie settings. They are available at the following links:

Internet Explorer™:

If you do not agree to the use of cookies, the functionality of our website may be limited.

Use of Google (Universal) Analytics for web analytics purposes

Our website uses Google (Universal) Analytics, a web analytics tool from Google Inc. ( It serves – as part of the analysis and assessment of interests – to protect our legitimate interest that is to present our offer optimally. Google (Universal) Analytics uses methods that make it possible to analyse your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the United States and stored there. Due to the IP anonymisation activated on this website, your IP address is shortened before being forwarded within the Member States of the European Union or to other states that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the United States and shortened there. The anonymised IP address provided by your browser as part of Google Analytics is as a general rule not combined with other Google data. 

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. The current certificate is available at this link. As part of the agreement between the US and the European Commission, the latter has established an adequate level of data protection in the case of companies certified by the Privacy Shield. 

You can prevent the recording of the data collected by cookies regarding your use of our website (including your IP address) by Google, as well as the processing of this data by Google if you download and install the browser plug-in under this link.

Alternatively, instead of installing the browser plug-in, you can also click on this link to disable Google Analytics data collection on our website. An opt-out cookie will then be stored on your end device. If you delete your cookies, you must click on the link above again.

7. Advertising using e-marketing tools

Google AdWords Remarketing

With the help of Google Adwords, we promote our website in search results and on third-party websites. For this purpose, when visiting our website, each visitor’s device automatically leaves the so-called Google Remarketing cookie which, with the help of a pseudonymous identifier (ID) and based on the pages you visit, allows you to display interest-based advertising. It serves – as part of the analysis and assessment of interests – to protect our legitimate interest that is to present our offer optimally on the market. 

Further data processing takes place only if you have given your consent to Google to link your browsing history and application use to your account and to use the information from your Google account to personalise the ads displayed on websites. If you are logged in when visiting our website on Google, Google will use your data together with Google Analytics data to create and define lists of target groups for remarketing purposes on various devices. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

The Google AdWords Remarketing service is an offer of Google LLC ( Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. The current certificate is available at this link. As part of the agreement between the US and the European Commission, the latter has established an adequate level of data protection in the case of companies certified by the Privacy Shield. 

You can disable cookies used for remarketing by clicking on this link. In addition, you can find out about the use of cookies and the appropriate settings on the Digital Advertising Alliance website. 

As part of marketing activities, a cookie may be transferred to a third party. The customer can find out about how to opt out of interest-based advertising, for example via this portal.

Google Ads
Google Analytics
Google Tag Manager
Google Dynamic Remarketing
Amazon Web Services

8. Social media plugins

Use of social media plugins

Our website uses so-called social plugins (“plugins”) of social networks. By displaying our website with such a plugin, your browser will establish a direct connection to the servers of Facebook, Google, Twitter or Instagram. The content of the plugin is sent by the given service provider directly to your browser and integrated into the website. Thanks to this integration, service providers receive information that your browser has displayed our website, even if you do not have a profile at a given service provider or are not logged in. Such information (along with your IP address) is sent by your browser directly to the server of a given service provider (some servers are located in the USA) and stored there. If you are logged in to one of the social networking sites, this service provider will be able to directly assign a visit to our website to your profile on a given social networking site. If you use a given plugin, for example, if you click on the “Like” button or the “Share” button, the relevant information will also be sent directly to the server of the given service provider and stored there. This information will also be published on a given social network and shown to people added as your contacts.

The purpose and scope of the data acquisition and further processing and use of data by service providers as well as the possibility of contact, your related rights and the configuration options for protecting your personal information are described in the privacy policy of the service providers.


If you do not want social networking sites to immediately allocate the data collected through our website to your profile on a given social media site, you must log out of this site before visiting our website. You can also completely prevent the plugins from being loaded on the page by using appropriate extensions for your browser, e.g. “NoScript” script blocker (

9. Our contact details and your rights

You have the right to be informed about your personal data that we store as well as the right to rectify, limit processing, delete or transfer it.

If you request information or have questions regarding the collection, processing and use of your personal data as well as in the event of rectification, blocking or deletion of data or you want to revoke your consent or object to the use of certain data, please contact our person responsible for personal data protection:

Ecometrixo sp. z o. o. 

Nakielska 3

01-106 Warsaw, Poland

Furthermore, you have the right to lodge a complaint with a competent supervisory authority.