Archiwa: E-commerce tips - EcometriXo is an e-commerce tool for data analysis, that collects data from advertising sources and converts it into the crucial KPIs.

How to analyse traffic in an online shop?

Running an online shop provides its owner with several valuable data on the level of sales and customer behaviour. Analysing the collected information, especially those concerning website traffic, is the basis for effective e-commerce business. How to analyse traffic...

Is automation in e-commerce necessary?

Everyone who runs an online shop performs hundreds of small tasks every day. Although they take an average of several minutes, on a weekly, monthly or annual basis, they take up a significant amount of time, which with the help of automation can be spent on other...

Trends in e-commerce 2021

The year 2020 was exceptional for e-commerce. The restrictions related to the COVID-19 pandemic made the internet the leading and at times the only sales and customer contact channel. This, in turn, led to an increase in e-commerce at 39%. Such dynamic growth of the...

5 facts about running a profitable online shop

Convenient shopping 24/7, unlimited choice of products, possibility to compare prices – numerous advantages of e-commerce cause that more and more online shops are created every day. In the face of dynamic technological changes and the attitude of consumers focused on...

E-commerce in the time of a pandemic

E-commerce is one of the few industries that is developing quite rapidly during the ongoing COVID-19 pandemic. The forced isolation of society and the restrictions introduced have driven demand for online shopping, which has often been the only way to meet basic...

How to attract customers to an online shop?

Everyone who runs their own business wonders how to attract customers and encourage them to buy. These issues also apply to online shop owners. Due to the growing competition and the increasing demands and expectations placed by customers, it is worthwhile to approach...

Christmas online shopping during a pandemic

In the face of the continuing coronavirus pandemic and the approaching Christmas, many people are wondering how to organise gifts for their loved ones. Internet shopping, which has been very popular, especially recently, is helping. There are more and more exciting...

How to start your e-commerce adventure?

Do you run a stationary shop and want to expand your sales channel with the Internet? Or maybe you are a novice entrepreneur and you are thinking about launching your e-shop? If you have answered yes to one of these questions, it is necessary to read the whole...

How to analyse data in e-commerce properly?

Data analysis plays a key role in the functioning of modern enterprises. Thanks to the proper interpretation of data generated every day, it is possible to quickly and efficiently control and monitor essential processes in the company. However, the mere fact of having...

How does data analysis help to develop online shops?

Having an online shop does not yet guarantee success. Competition, which is growing every year, means that online sellers have to implement a variety of measures that allow them to develop their business. One of the key branches of online marketing is web analytics,...

Why do customers abandon shopping carts?

Every owner of an online shop knows very well that the problem of abandoned shopping carts before the transaction has been completed is crucial for the functioning of the online business. This is a clear signal that our offer has attracted the interest of e-consumers,...

Social media in online shop promotion

Social media are widely considered to be a valuable communication channel. Both agencies and brands are starting to use their potential and choose to promote those solutions that best meet the adopted goals. Greater awareness of the possibilities offered by social...

How to prepare an online shop for Black Friday?

Black Friday is an annual celebration dedicated to shopping lovers. Although until recently, this sales campaign was associated mainly with the American market and long queues in stationary shops, a significant change has been visible for a few years. Offers available...

Costs related to running an e-shop

Online shops are experiencing a dynamic boom. It is the fastest-growing e-commerce market in Europe. Every month even several hundred new online shops are opened. According to the Bisnode report, their total number exceeds 40 thousand.  Some of them are businesses of...

UX in e-commerce

A good UX, or the way the user’s experience is designed in an online shop, will not only make it more likely to purchase in the shop but will also make it more possible to return to it. In this article, we explain what UX is and how it affects conversion in an...

Social media w promocji sklepu internetowego

Media społecznościowe traktowane są niemal już powszechnie jako wartościowy kanał komunikacji. Zarówno agencje, jak i marki zaczynają wykorzystywać ich potencjał i wybierać do promocji te rozwiązania, które najlepiej realizują przyjęte cele. Większa świadomość...

Analysis in e-commerce – how to measure effects?

The ability to correctly analyse data plays a key role in the functioning of online shops today. It often determines the competitive advantage and success in a dynamically changing Internet environment. Why? Because the e-commerce sector is evolving rapidly and the...

5 most important KPIs in e-commerce

Nowadays, every company generates vast amounts of data every day. Thanks to their analysis, it is possible to extract valuable information that helps in making business decisions. This also applies to online shop owners. Verification of several key indicators gives us...

How can influencers be accounted for?

Faced with intense competition and a global marketplace, brands are looking for new ways to turn uncertain buyers into loyal customers. That is why online shop owners are increasingly willing to invest in influencer marketing. Facts also support their decisions – an...

The most popular tools for e-commerce analysis

Building effective e-commerce is a process consisting of many stages, from the selection of a sales platform to creating descriptions and filling in the stock, to ongoing customer service. Owners of online shops cannot complain about lack of duties. They should not...

The best e-commerce engines

The popularity of online shops, especially during the WHO’s announcement of the coronavirus pandemic, is continuously increasing. More and more entrepreneurs see opportunities to find a new online sales channel due to the decline in the profitability of...

How to calculate ROI in e-commerce?

Are you aware of the fact that if you do not adequately analyse the indicators for your online shop, you may lose not only money but also customers? These issues are particularly important nowadays when the competition is growing, and customers’ needs and...

How to get traffic in e-commerce?

The Internet has become extremely competitive in recent years. New companies and platforms appear on the market almost every day. Online shops are equally popular. Although it is possible to become an owner of e-commerce very quickly, maintaining a profitable website...

ROAS – is it enough to measure efficiency?

Stuart Henderson once said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” John Wanamaker added, “Half the money I spend on advertising is wasted; the trouble is I don’t know which...