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Die wichtigsten Informationen im Bereich E-Commerce, Aktualitäten und Branchenneuigkeiten für die Entwicklung Ihres E-Business
The success factors in the development of online shops
The e-commerce sector is growing in strength. Every year there are new online shops. Although there is still much space for new companies online, competition has become very strong in many sectors. Among e-shops, only those that focus on effective development will...
How to analyse data in e-commerce properly?
Data analysis plays a key role in the functioning of modern enterprises. Thanks to the proper interpretation of data generated every day, it is possible to quickly and efficiently control and monitor essential processes in the company. However, the mere fact of having...
How does data analysis help to develop online shops?
Having an online shop does not yet guarantee success. Competition, which is growing every year, means that online sellers have to implement a variety of measures that allow them to develop their business. One of the key branches of online marketing is web analytics,...
Personalisation in e-commerce – why is it so important?
Until recently, digital marketing innovation in the form of the recipient's name in an e-mail aroused admiration among the target audience. Today, much more advanced techniques are needed to attract the attention of e-consumers. Personalisation, i.e. offering...